While his Jordans might be hard to come by, the Travis Scott McDonald's toy has been listed for $55,000 on resale platform StockX. "It is reasonable to assume that McDonald's is also using this kind of research and development," Ifland said. As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense. “I have to ask, do you actually like Travis Scott or are you ordering this because of the internet hype?” they asked me through the window. Opinion: Federal Cannabis Legalization Hinge... Privacy Policy / Do Not Sell My Personal Data. One night at. Forget Travis Scott. Shop it here, if you can. Instead, McDonald's should task a celebrity with promoting its healthy products, such as salads, she said. But once processed foods shift from real food to "addictive food-like substances," there needs to be a discussion on how a well-established body of law comes into play, Ifland told Benzinga. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” This gesture toward authenticity (eat the very same thing Travis Scott eats!) The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. We took a 4-hour flight on the new Delta Airbus jet that Boeing tried to keep out of the US. The Travis Scott meal has been such a success that McDonald's is running out. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. I should have realised that maybe I wasn’t hip enough to order the Travis Scott burger when the McDonald’s manager at the drive-thru questioned my intentions. McDonald's Responds To Criticism: The restaurant chain's collaboration with Scott is about McDonald's fans and giving them an opportunity to enjoy a order in a new way, the company told Benzinga in a statement. McDonald’s logo is placed at the top left corner of the package, below which “Traviss Scott” block letters and a thinly sketched doodle appear. It's just a burger combo with the regular prices? You can still get the Travis Scott Meal through Oct. 4. at participating restaurants. Celebrities have always been used to promote addictive products, Ifland said, dating back to the era of Humphrey Bogart and Lauren Bacall smoking in movies. It’s now J Balvin’s time to shine. 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The now expensive toy was intended to help advertise the fast food brand Travis Scott meal, or the “Cactus Pack,” which adds bacon to a standard quarter-pounder with cheese. Across our full menu, we're committed to using quality ingredients — like the 100% pure, fresh beef in Travis's signature order.". In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. The new special meal includes all the 29-year-old rapper’s favorite things. View upcoming Earnings, Ratings, Dividend and Economic Calendars. It’s become so popular that some McDonald’s actually ran out of the ingredients to make it temporarily. Author Michael Moss detailed in his 2014 book "Salt Sugar Fat: How the Food Giants Hooked Us" how processed food manufacturers consciously make their foods addictive. The company may even be looking to reverse a trend seen over the past few years in which healthier alternatives to McDonald's like Chipotle Mexican Grill, Inc. (NYSE: CMG) rose in popularity, she said. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. But does the $US6 Cactus Jack collaboration deserve the hype? All rights reserved. J Balvin follows Travis Scott with his own McDonald's mealThe Travis Scott meal’s reigning time as the celebrity meal dominating McDonald’s menu has come to an end. We really wonder if the meal will also come with a toy. The meal will be available at restaurants across the U.S. excluding Hawaii, Alaska and U.S. territories. "The toy uses 'my' in front of each item in the meal to make clear that this is what the child should order to be in the in-crowd with the character.". The meal that Scott will be supporting includes a Quarter Pounder topped with bacon and lettuce. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. "We're excited to offer our customers the chance to connect with Travis over a shared love of McDonald's food. The Travis Scott Meal … Mcdonald's Corp's (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s. The now-pricey toy was intended to help advertise the fast food brand’s Travis Scott meal, or the ‘Cactus Pack,’ which adds bacon to a standard Quarter Pounder with cheese. McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. The Official Travis Scott website and store. The burger also comes with a side of medium fries, barbecue sauce, and a Sprite, and costs six dollars. In the video, a toy version of Scott — which resembles the one featured on his “Rodeo” album cover — broke down the meal while wearing his Air Jordan 1 High collab… ", Related Link: Travis Scott Broke McDonald's Supply Chain. The burger also comes with a side of medium fries, barbecue dipping sauce and a Sprite, and costs six dollars. The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, french fries with BBQ sauce dip and a Sprite drink for $6. Create one. The advertisement for the Travis Scott Meal, which was delivered today, highlights Scott as a Happy Meal toy of himself flaunting the combo, which he promotes as his “same request since back in Houston.” This motion toward realness (eat exactly the same thing Travis Scott eats!) Is the burger really LIT?! Everything you need to know about the market - quick & easy. Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. Travis Scott McDonald's Meal Details: Food, Price, Merch, Toy? SMASH THE LIKE BUTTON! "Celebrity endorsements work," she said. A new McDonald's commercial features a toy version of Travis Scott wearing his Air Jordan 1 High collab to promote the rap megastar's meal. "The items shown combine such addictive ingredients as sweetener, flour, gluten, salt, concentrated dairy (cheese), processed fat and high-heat potato (fries).". People know, like, and trust celebrities so consumers are made comfortable buying the products they endorse. He told me the meal had become a popular order at the store, even though it was basically just a “quarter-pounder with lettuce.”. 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